CRISIS MANAGEMENT MODELS FOR HOSPITALITY INDUSTRY DURING COVID-19

Tetyana Petruk

doi:10.32782/2224-6282/159-21

Tetyana Petruk Lviv Institute of Economics and Tourism https://orcid.org/0000-0003-0300-531X

DOI: https://doi.org/10.32782/2224-6282/159-21

Keywords: coronavirus, crisis management, hotels, hospitality industry, crisis models

Abstract

Global coronavirus crisis has affected many spheres of economy including the hotel industry. To the larger scale, all travel industry sectors have been heavily affected. As hotel industry is part of economic growth and has a substantial share in world economy, tools need to be developed to create and implement a functionable crisis management model for the hospitality industry worldwide. Unfortunately, current crisis management models which are offered by scientific research have not proven their effectiveness in current situation. Households and economies are left on their own to manage crisis situation and create their own functioning crisis management models. Based on research in the field, we have analyzed the situation and offer tools for creating a working crisis management model for hotels and other accommodation establishments. The article has a practical application and can be used by the hotel operators as guideline.

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