THE INFLUENCE OF STRATEGIC PERSONNEL MANAGEMENT ON INCREASING THE COMPETITIVE POTENTIAL OF THE ENTERPRISE
Abstract
The article identifies the relationship between strategic personnel management and the competitive potential of the enterprise. Strategic management itself provides a constant and systematic analysis of competitive advantages, which contributes to the development of new types of goods intended for certain groups of consumers. Strategic management of competitive advantages gives the company the opportunity to achieve strategic goals through the effective allocation and use of strategic potential, which means a set of resources and opportunities for the development and implementation of enterprise strategy. The strategic approach to personnel management is analyzed; its significance for increasing the efficiency of activity and increasing the competitiveness of the business entity is substantiated. An assessment of the factors influencing the formation of the system of strategic personnel management of the enterprise. The strategy of personnel management belongs to the functional strategies of the enterprise and is aimed at the formation and use of labor potential in accordance with changes in business conditions, training of personnel for relevant professional activities, comprehensive assessment of staff and its development, selection of the necessary categories of staff, the creation of social security and safe working conditions. The expediency of introducing strategically oriented management of employee development is proved. Requirements to the system of strategic personnel management are revealed. A characteristic feature of personnel management is the ability of human resources to act as both an object and a subject of management. Strategic personnel management involves qualitative changes in the field of human resources, which can affect the efficiency of the enterprise as a whole and the development of its competitive potential. It is substantiated that the growth of competitive potential and increase the efficiency of activity depends on the development of intellectual capital in the enterprise. It is established that the improvement of the strategic personnel management system aims to reveal the hidden knowledge of employees, expand the boundaries of this knowledge, change relations in the team, which will strengthen competitiveness and identify areas for further development of the enterprise.
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