ESSENCE AND METHODOLOGY OF STRATEGIC MANAGEMENT: THEORETICAL ASPECTS

Abstract

The article describes the features of formation of scientific methodology for strategic management, which includes approaches, principles and methods. The research is based on general scientific and special methods: abstraction was used to interpret the concept of "method"; typology was applied when systematizing the principles of strategic management and identifying the benefits of strategic management; a system approach was used to form a structural and logical model for improving the strategic management process. It has been revealed, that the strategic management requires the use of systems, process, and situational approaches; the basic principles should include the principles of perspective, priority, stage-by-stage implementation, cyclicity, and integrity. It has been suggested to apply portfolio methods of strategic analysis. It has been recommended to adhere to the structural-logical model of improvement of the strategic management process. The authors believe that strategic management is a dynamic process that should be based on a scientific methodology, which provides long-term competitive advantages subject to timely and balanced transformation of the goals of functioning, taking into account present-day approaches, principles and methods of strategic management, as well as changes in the external environment. The prospect of further research in this area is a justification of the directions of strategic development of the enterprise, based on the existing policy and tactics of management.