MODERN TRENDS FOR DEVELOPMENT OF UKRAINIAN ENTERPRISES IN THE MARKET OF AGRICULTURAL MACHINE BUILDING AND THE MAJOR PROBLEMS FOR IMPROVEMENT OF THEIR INTERNATIONAL COMPETITIVENESS

Abstract

Against the background of integration into the European market, the issue of increasing competitiveness is acutely for all sectors of the Ukrainian economy. In this article the modern tendencies of development of Ukrainian agricultural machine-building enterprises and the main problems, which do not allow developing their competitiveness in full, have been analyzed. The theoretical base of Western and national scientists on the issues of competitiveness is available, but it is not enough for describing the concept within the specific field of mechanical engineering. In the process of studying the material, the volume of production of Ukraine and European countries was compared. It is revealed that in the overwhelming majority of Ukrainian agricultural machinebuilding enterprises have low competitiveness caused by inefficient management of their financial and economic activity and low quality of production. The authors also revealed and disclosed the essence of factors that hinder the development of this industry in Ukraine and hinder its development in the international market. These barriers are basically common for most agricultural producers that are faced with powerful Western rivals. Therefore, there is a need to clearly identify the problems of the functioning of medium-sized enterprises in this industry.