INVESTMENT ATTRACTIVENESS OF BRANCHES OF ECONOMIC ACTIVITY OF THE REGION
Abstract
The article outlines the concept of "investment attractiveness of the industry" and its components. Investment attractiveness is an indicator that reflects the profitability or unprofitability of investing money in the selected object. It can be determined both for a specific enterprise, branch of economic activity and for different scales of the territory – area, region, country. The concept of investment attractiveness of the industry is combined, therefore logical that it can be divided into components, which are investment potential and investment risks. The potential of the industry is the possibility of its development if there is enough amount of investment. It shows whether the industry is ready to accept investments. Investment risk indicates the possibility of losing money invested in the selected industry within the territorial formation. We have determined that the investment attractiveness of the industry is its integral characteristic as an object of investment in terms of available potential, opportunities for its development, profitability, conditions and risks of investing money. We proposed evaluation indicators of investment attractiveness and methods of determination the integrated index of investment attractiveness of economic activities in the region. We have selected indicators of investment attractiveness and identified industries that could potentially interest investors. The arrays of evaluation indicators and objects for comparison in the form of a matrix of values are also formed. We calculated individual indexes of indicators that increase the investment attractiveness of the object and indicators that reduce this attractiveness. Considering the individual indexes of indicators, integrated indices of investment objects (branches of economic activity of the region) are determined. We made a rating of potential investment objects and identified the industries with the greatest investment attractiveness. We indicated the directions of increasing the level of investment attractiveness of branches of economic activity of the region.
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