THE USE OF INNOVATIVE BLOCKCHAIN TECHNOLOGIES IN COMMERCIAL ACTIVITY OF THE AIRLINES

Abstract

The article is devoted to the study of the implementation of blockchain technologies for increasing the commercial activity of the airlines. The use of innovative digital technologies is one of the main means and conditions for ensuring the competitiveness of a modern enterprise. The possibilities of use, analyzes the benefits of using blockchain technologies to optimize the processes of mutual settlements, air transportation, increase the effectiveness of marketing impact on air passengers through the use of complete reliable personal information are researched. The study identified many obstacles to the active development of blockchain technology, in particular in aviation: the need for existing infrastructure, which involves many counterparties who may not be interested in disclosing their information and sharing it; lack of significant experience in the development and use of innovative digital technologies; lack of ready-made technological solutions for airlines; lack of specialists in the field of blockchain solution development and high development cost; the difficulty of determining the exact effectiveness of blockchain technologies. It was found that in the aviation industry, the quality and competitiveness of the transport product depends on many partner companies, information flows, management decisions, which prevents the rapid and uninterrupted exchange of information in a complex system of participants and management efficiency. Blockchain technology can help solve this problem through decentralization, transparency, high security and speed. The trends identified in the research process require the management of air transport companies to develop and implement modern innovative blockchain technologies that will not only adapt to current market conditions, but also use these developments to create competitive advantages. In this way, airlines will be able to anticipate problems and disruptions that may threaten their business models and develop a program of measures to prevent them.