OPTIMIZATION OF RESOURCE POTENTIAL AS A STRATEGIC DIRECTION OF ENTERPRISE DEVELOPMENT

Abstract

The objective of the study is to build an optimization model that will allow finding the most effective combinations of resource potential to maximize the final result in the conditions of limited resources. In the course of the research the following methods and techniques were used: abstract-logical (in generalizing the theoretical and methodological approaches to defining the notion of resource potential), comparative (analysis of the current state and identifying the tendencies of development of the phenomena under study), graphical (graphic depiction of dependencies), method of economic and mathematical modeling (for building a model of optimization of resource potential of an enterprise). The article investigates the essence of the concept of "resource potential" and develops a methodology for determining the effect of the implementation of management activities. Methodological bases of construction and principles of action of the mechanism of stimulation of managers and specialists of agricultural enterprise are based on the definition of "additional profit" as the difference between the "real" profit of the enterprise and its "conditional" value, i.e. the one that would be received by the enterprise in its resource potential if it was used correctly. It is proved that the available financial resources of the enterprise were used irrationally. Taking into account the structure and qualitative composition of production resources, it is confirmed that increase of the level of profitability of agricultural enterprises is possible due to optimal distribution of resource potential. An economic and mathematical model is proposed, the result of which is the optimization of limited production resources of agricultural producers. It is proved that in order to solve this problem, it is necessary to apply an effective system of incentives for managerial staff. The measures proposed in the study will be optimal, taking into account the production of all types of agricultural products, the use of existing production resources, the planned costs for the production of a unit of each type of product and its sale price.