SELECTION OF THE OPTIMAL METHODICAL APPROACH TO DETERMINING THE VALUE OF ENTERPRISES IN THE ALCOHOLIC INDUSTRY FROM THE POSITION OF BUSINESS ACTIVITY

Abstract

Business activity is aimed at increasing the market value of the object of evaluation. It helps to increase competitiveness, increase production and sales, which determines the relevance of the study in terms of privatization of enterprises in the alcohol industry. The purpose of the research is to determine the relationship between business activity indicators and methodological approaches to determine the value of alcohol companies, choosing the optimal approach in terms of reforming the alcohol industry, analysis of the privatization process in the field of “Ukrspirt” in 2020. The essence of business activity in broad and narrow meanings is defined. The analysis of business activity on the basis of coefficients and the rule of the economy of the enterprise on the example of financial statements of SE “Ukrspirt” are carried out. Conclusions on resource efficiency in 2018–2020 were made. Factors influencing the financial results of SE “Ukrspirt” in 2020 were identified: production of raw materials for domestic producers of antiseptics, demonopolization of the industry, privatization of state-owned enterprises. A short description of the income, market and cost approaches to determining the value of the enterprise is carried out. The influence of indicators of business activity on the choice of the approach of estimation of the enterprises of alcoholic branch is defined. It is substantiated that the optimal approach to determining the value of alcoholic enterprises subject to privatization is the cost approach, because it ignores the value of income, does not depend on the profitability of the object, is used to assess material-intensive enterprises, based on the balance value of property. It was established that the value of assets increased 2,5 times due to valuation of all fixed assets of SE “Ukrspirt”, commissioning of certain fixed assets that were not previously used. It is substantiated that the initial (starting) prices of privatization objects were formed at the level of book values. An analysis of the privatization process in the field of SE “Ukrspirt” is carried out: in the III quarter of 2020 were sold the first 18 PA (place of activity and storage of alcohol), in 2021 will put up for sale objects that have recently carried out production activities. Revenues to the state budget as a result of the reform of the alcohol industry have been estimated.