ANALYSIS OF INNOVATIVE TYPES OF VOLATILITY (FLEXIBLE) TRADE ENTREPRENEURSHIP
Abstract
With courses on volatility and flexibility as complementary categories, modern trade has led to several innovative models of trade entrepreneurship. These types of models are oriented towards specific basic elements and combinations of them, among them: trading platforms, temporary trading centers, support systems. These elements form the entrepreneur’s schemes for providing services to clients before, during, and after the exchange of goods for innovative types of variable (or flexible) business models. These models are new in trade, especially the novelty is characteristic for the variables and flexible trading platforms of their cells, among them pop-up, showroom, outlets/delivery points. The specific formation and operation of trade points also need to be tested. The article analyzes innovative types of models of variable or flexible trade entrepreneurship, in particular: the specificities of trade points in business innovation models are highlighted; the specificities of their trading platforms and support systems are highlighted. Following the peculiarities and available schemes of the entrepreneur in providing services to clients before, during, and after the exchange, we state that the model of variable and flexible trade entrepreneurship is formed only with this combination of trading platforms, Trade points, and their support systems, providing: Under the peculiarities and available schemes of the entrepreneur in providing services to clients before, during and after the exchange, we state that the model of variable and flexible trade entrepreneurship is formed only with this combination of trading platforms, trade points, and their support systems, providing: Flexibility of the trading platform, in terms of timing, location, cost management; maximum latitude, flexibility (variability) of the trade choice (that is highly specialized) personalization of the entrepreneur’s scheme of providing services to clients before, during and after the exchange, sometimes the customization of a sentence. Further prospects in this direction lie in specifying the factors for increasing the efficiency of trade entrepreneurship in Ukraine through variable (flexible) models.
References
Горяйнов А. Новые форматы офлайн-торговли в условиях цифровизации: кейсы брендов и ритейлеров. SAP CIS. 2021. URL: https://new-retail.ru/business/novye_formaty_oflayn_torgovli_v_usloviyakh_tsifrovizatsii_keysy_brendov_i_riteylerov2332 (дата звернення: 10.08.2021).
Парамонова Т., Красюк И., Лукашевич В. Маркетинг торгового предприятия : учебник. Москва : ИТК «Дашков и К», 2014. 283 с.
Про затвердження Порядку провадження торговельної діяльності та правил торговельного обслуговування на ринку споживчих товарів. URL: https://zakon.rada.gov.ua/laws/show/833-2006-%D0%BF#Text (дата звернення: 10.08.2021).
Хаус М. Плюси і мінуси нового досвіду роздрібної торгівлі : посібник для майстрів. 2020. URL: www.iqmetrix.com (дата звернення: 10.08.2021).
Gray B. New York Observer. On 10th Anniversary of First NYC Pop-Up. Commercial-observer. 2012. URL: http://commercialobserver.com/2012/12/on-10th-anniversary-of-first-nyc-pop-up-retailers-look-back (дата звернення: 17.08.2021).
Boeriu H. BMW opens largest showroom worldwide in Abu Dhab. URL: http://www.bmwblog.com/2012/02/21/bmw-opens-largest-showroom-worldwide-in-abu-dhabi (дата звернення: 17.08.2021).
Mandelbaum R. Who did this? Pop-up shop. New York Times Magazine. URL: https://www.nytimes.com/packages/html/magazine/2013/innovations-issue/#/?part=popupstore (дата звернення: 17.08.2021).
Smith S. The pop-up shopping phenomenon. Newsnight. London : BBC Two. Vol. 17. 2010. P. 5–7.
Goryaynov A. (2021) Novyye formaty oflayn-torgovli v usloviyakh tsifrovizatsii: keysy brendov i riteylerov. [New digital off-line trade formats: brands and retailers cases]. SAP CIS. Available at: https://new-retail.ru/business/novye_formaty_oflayn_torgovli_v_usloviyakh_tsifrovizatsii_keysy_brendov_i_riteylerov2332 (accessed: 10.08.2021).
Krasyuk I., Lukashevich V., Paramonova T. (2014). Marketing torgovogo predpriyatiya [Marketing of a trading company]. Moscow: TIC “Dashkov and K”, 283 p.
Pro zatverdzhennya Poryadku provadzhennya torhovel’noyi diyal’nosti ta pravyl torhovel’noho obsluhovuvannya na rynku spozhyvchykh tovariv [Approval of the Procedure for the Conduct of Trade Activities and Rules for Trade Services in the Consumer Market] Available at: https://zakon.rada.gov.ua/laws/show/833-2006-%D0%BF#Text (accessed 10.08.2021).
Khaus Mehan (2020). Plyusy i minusy novoho dosvidu rozdribnoyi torhivli: Posibnyk dlya maystriv [Pros and cons of new retailing experience: Manual for Masters]. Available at: www.iqmetrix.com (accessed: 10.08.2021).
Billy Gray (2012). New York Observer. On 10th Anniversary of First NYC Pop-Up. Commercial-observer. Available at: http://commercialobserver.com/2012/12/on-10th-anniversary-of-first-nyc-pop-up-retailers-look-back (accessed: 17.08.2021).
Horatiu Boeriu. BMW opens largest showroom worldwide in Abu Dhab Available at: http://www.bmwblog.com/2012/02/21/bmw-opens-largest-showroom-worldwide-in-abu-dhabi (accessed: 17.08.2021).
Mandelbaum R. Who did this? Pop-up shop. New York Times Magazine. Available at: https://www.nytimes.com/packages/html/magazine/2013/innovations-issue/#/?part=popupstore (accessed: 17.08.2021).
Smith Stephen (2010). The pop-up shopping phenomenon. Newsnight. London: BBC Two. Vol. 17. P. 5–7.
